Last week we spent an entire class period watching a film called Killing Us Softly by Jean Kilbourne. After seeing this film, I realized something I never had before, and now, it's everywhere. In this movie, Jean shows how the image of women in advertising has changed over the last 20 years. Kilbourne uses a ton of ads and commercials to critique advertising’s image of women. She explains how to see advertisement in another way from the big picture which is most likely selling a product by going through each ad and telling the viewer exactly how she sees it.
Everything she says is completely true, with photoshop and more, these people are making women look like no women has ever looked; forcing many other women to feel extremely insecure about themselves. Advertisement has set such a high standard for women that so many will pay a bunch of money just to look like an image that is portrayed so much, but not really realistic.
More women are getting plastic surgeries, botox treatments, caking on makeup, and most importantly, starving themselves.
Not only do ads use strictly extremely skinny girls with perfect skin, but they also use women to advertise products inappropriately.
Here are some examples of the ads used in her video:
People see these type of advertisements multiple times a day and it's only getting worse and worse every year! Hopefully in the future advertisement will change for the better!
No comments:
Post a Comment